In 2019, Amazon co-founded The Climate Pledge, working with Christina Figueres, the Executive Secretary of the United Nations Framework Convention on Climate Change (UNFCCC), and architect of the Paris Climate Agreement. The Climate Pledge engages big business and holds them responsible as signatories to decarbonise their industries.
I worked to concept the following series of ads, highlighting Amazon’s commitment to becoming carbon net zero by 2040. To to this, Amazon have pledged to run off 100% renewable energy through their investment and purchase of solar and wind farms, as well as their current investment in a fleet of electric delivery vehicles.
The ads ran on Amazon’s owned and operated channels, which are seen by over 92 million customers.
As part of the push for sustainability at Amazon, every aspect of the business is being adapted, including packaging development and design.
