MCDONALD’S & DK BOOKS

There are children in the UK who do not own a single book. To help spread literacy and enable millions of kids to own their first book, McDonald's formed a partnership with the Literacy Trust during its initiative to give away 15 million books to children nationwide. I wrote this ad and oversaw its production using stop frame animation with production company, Hornet, based in New York and worked with Kayvan Novak, aka Facejacker, to create the VO. The aim of the ad was to whet children’s appetites for a book they could get free with their happy meal by showing a taster of what they could expect to find inside each DK book.