Homebase Pier
We took one of Britain's best loved locations that felt like it could do with a bit of love, and transformed it to demonstrate that any space can be turned into a home. This retail brand campaign ran for a year and covered every area of Homebase's offering, with executions that covered kitchens, bedrooms, decor and gardens as well as a main brand ad.
Directed by Liz Murphy
The script had to map out the layout of the pier taking into account what product the client wanted to show and the various areas of their business - kitchen, garden, home and lighting, they wanted to promote. The stop motion then had to be meticulously matched to make the landscape written out in the script flow from scene to scene across the length of the pier. These were also then cut into shorter 20 second ads for each area of the business.
