THE aMAZON sPRING SALE
The first spring after the pandemic ended was a time when everyone wanted to bust the doors off and get outside together. I lead a campaign that harnessed that energy and showed a coach dreaming of possibilities for her junior league football team. With a little bargain found in the Amazon Spring Sale, her imagination allowed her to ‘dream big’ about the possibilities for their future sporting prowess. And therein a new repeatable format was born for the Amazon retail brand. In radio, we adapted creative to work to the same Dream Big strategy of escalation. And again in display and online formats we showed the dream of a customer through a split screen device for still media.
Shot with director, Ben Whitehouse at Stink Films.
