The campaign included 6 second social video, radio and Amazon’s owned and operated channels which reach over 90 million customers.
Every Summer, Amazon hosts their End of Summer Sale. By the end of summer 2021, people were still sticking to staycationing together due to Covid’s interference with travel. To tap into this insight, I wrote a campaign based on the idea of an inventive staycation. In this spot the family use the deals they’ve found in the sale to squeeze out the last bit of summer at home. The spot was shot by director, Thomas Ormonde, with production company, MindsEye. It aired across the EU in UK, ES, IT, DE and Austria.
The campaign included 6 second social video, radio and Amazon’s owned and operated channels which reach over 90 million customers.
